Hey everyone, welcome back to my channel! If you’re new here, my name is Adwoa and today we’re diving into a topic I know many of you have been asking about: where to find beauty products in Italy, especially as a Black girl. Trust me, I’ve been there—new country, new beauty culture, and a serious hunt for products that work for our beautiful melanin-rich skin and textured hair. But don’t worry, I’ve got you covered!

The Challenges

Let’s be real—finding beauty products in Italy can feel like a scavenger hunt if you don’t know where to look. The standard stores like Sephora or local pharmacies don’t always cater to darker skin tones or textured hair. And when they do, the options can be limited or pricey. But don’t lose hope—there are amazing places and brands that cater to us!

Online Stores – The Ultimate Hack

First up, online shopping is your best friend. Websites like LookFantastic.it, Douglas.it, and Sephora.it stock global brands like Fenty Beauty, NARS, and Pat McGrath. For haircare, try Afroitalia.com, which specializes in products for Black hair, like SheaMoisture, Cantu, and Mielle Organics. And if you’re looking for budget-friendly options, Amazon Italy has a surprisingly good selection—just search for your favorite brands, and you’re good to go.

In-Person Stores for the Essentials

Now, if you prefer in-person shopping, here’s where to head:

KIKO Milano: They have affordable makeup and a range of foundation shades that work for deeper skin tones. Plus, their stores are everywhere!

Rinascente: Think of it as Italy’s version of a high-end department store. You’ll find brands like MAC, Estée Lauder, and Bobbi Brown here.

Ethnic Beauty Stores: In cities like Milan, Rome, and Bologna, you’ll find Afro-centric beauty stores that stock products specifically for Black hair and skin. Look for stores in multicultural neighborhoods—they’re a goldmine!

My Favorite Brands for Melanin Skin and Natural Hair

For skincare, brands like The Ordinary, Fenty Skin, and Eucerin are widely available and great for melanin-rich skin.
For makeup, Fenty Beauty, Huda Beauty, and NARS have amazing shade ranges.
And for hair, I swear by SheaMoisture, Mielle Organics, and ORS—all available online or in Afro shops.

Pro Tips for Shopping in Italy

Before we wrap up, here are some quick tips:

Learn the Italian terms: For example, ‘capelli ricci’ means curly hair, and ‘pelle scura’ means dark skin.

Visit multicultural neighborhoods: Cities like Milan and Rome have vibrant African and Caribbean communities with stores that stock our staples.

Stock up when you travel: If you’re visiting the UK, France, or the US, grab extras of your must-haves.

And remember, it’s okay to experiment with new products—you might discover some Italian gems along the way!

I hope this video makes your beauty journey in Italy a little easier. If you have any favorite places or products I didn’t mention, drop them in the comments below—I’d love to learn from you, too! Don’t forget to like, share, and subscribe for more content like this. Until next time, stay beautiful, stay bold, and stay glowing!